Posted: 21/01/2023
Toyota teases next generation CH-R with prologue concept
Small SUV. Bold Styling.
Toyota has previewed the forthcoming introduction of its next generation CH-R with the unveiling of the CH-R prologue, a concept vision for the new small SUV.
When it was first launched in 2016, the CH-R provided a bold styling direction for Toyota and the new concept takes that further with a precision organic design language, bigger wheels and shorter overhangs, giving the concept a more sporty, stronger aesthetic.
Toyota Vice President Sales, Marketing and Franchise Operations Sean Hanley said Toyota was committed to selling the new CH-R alongside the recently launched Corolla Cross and this concept forecast an exciting future.
"The current CH-R was embraced by customers for its bold styling and unique small SUV packaging and the concept vision for the next generation CH-R takes that to an even higher level," Mr Hanley said.
"We're looking forward to the reveal of the final production version and introducing it to the Australian market in the coming years," he said.
At the front, the CH-R prologue features a smaller grille opening topped by slimmer headlights to accentuate the high-tech identity of the concept while its tri-colour option of sulphur over a metal silver and recycled carbon black gives it a standout appearance.
Demonstrating Toyota's commitment to achieving its goals of carbon neutrality, the new CH-R will be available globally with both hybrid and pug-in hybrid powertrains, strengthening Toyota's multi-technology strategy in electrification.
The new concept was designed by Toyota's European Design Development team ED2 who developed the original CH-R and Design Director Lance Scott said the challenge was how to build on the attention that the first generation C-HR received.
"Our mission was to dig deep, to go further than we'd gone before," Mr Scott said.
Timing for the introduction of the new CH-R in Australia and further product details will be announced closer to the launch.
Disclaimer:
The C-HR prologue concept is a preview of the next generation CH-R small SUV, not available for purchase. Launch date yet to be announced.